The Gillnet

The Gillnet is a coastal merch shop. The name is two L’s — gillnet, the working net — not a flourish.

This storefront is its own site on thegillnet.com. It is not Black Flag Loot. Checkout, print-on-demand fulfillment, and the catalog model match a modern POD shop so the first drop can land without rebuilding the rails.

The palette is fog and kelp: soft gray chrome, kelp-green actions, off-white surfaces. Swap the mark by replacing one file. Add a product by dropping baked mockups and a catalog entry.